Obviously, it’s one of the most accessible ways to increase exposure. It also means that everyone can see you. All the time.
According to job site Monster: “A recent study by the Society for Human Resource Management (SHRM) found that 84% of employers recruit via social media and 43% of employers screen job candidates through social networks and search engines.” And this goes for pageants too. As a past judge, I can contest that our judging panel looked up contestants. Judges and committees want a girl with a positive presence and who makes smart choices. You can really tell who a person is by what they’re posting.
There are also other valuable reasons why social media is important for pageants:
• When a future title holder has a strong social media presence, they can promote the organization and their mission to a wider audience.
• With a strong social presence, pageants have an opportunity to gain new followers, new contestants, and sponsors. It also gives a new outlet for sponsor deliverables. For example, a title holder/contestant can promise a sponsor post.
• Social media is a resume. A title holder can use their past experiences as an example of their past achievements and duties. It’s another way to showcase what you can do for a future employer or future title.